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1. The Story
2. The Challenge
3. The Solution
1

The Story

Max International is a US-based company that manufactures high-quality health and beauty products. Brant Snow from Max International approached Innofied to create a full-service, user-friendly business app exclusively to serve their employees. The purpose behind the app was to help users build and manage their business and communicate with the company directly. Max International wanted the app to be their users’ home office in their pocket.

“Better than what we were looking for!” – Brant Snow

2

The Challenge

After analyzing Max International’s target audience and business operations, we brainstormed the development process. We included video display and sharing options, product details display and sharing option for sales materials with prospects. After that, we provided every user the access to instant communication with Max International in the form of corporate blog, Facebook, Twitter, event calendar, and advancement recognition.

“A great app for everyone involved with Max International.” – Brant Snow

3

The Solution

To make the UI/UX as user-friendly and as adaptive as possible, we tweaked some of the components and created custom components in Sencha framework. We kept the app lightweight by implementing reusability, cleaning up unusable views in dom, and refactoring our code before and after creating each new version.

The app runs smoothly on all devices and has received positive reviews from all users.