business@innofied.com

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Digital Marketing Manager

Job Description
  • Ensure top ranking on all search engines for the top keywords identified
  • Analyse, recommend and implement strategies to improve share of organic search traffic
  • Ensure all SEO work, both off-page and on-page done is on par with Industry Standards
  • Keep abreast of new developments in SEO actively. Research, test and propose new approaches to improve search engine ranking
  • Have proven track-record of creative optimization and successive gains
  • Have strong numerical and analytical skills
  • Experience in using various keyword & Online analysis tools like Google Analytics, Webmaster Tool, keyword tool etc.
  • Be up-to-date with current SEO trends and learning
  • Be able to multi-task and work independently
  • Experience in international projects/languages will be an add-on
  • Improve Search Engine Rank through organic SEO
  • Manage and maintain keyword lists, including keyword rankings
  • Work with copywriters and development team to create content that is relevant to SEO campaigns
  • Back link strategy and implementation
  • Oversee SEO strategies and recommend site enhancements that maximize ROI and increase rank of organic search listings

 

Skills Required
  • Social Media Optimization
  • Knowledge of SEO Basics, Google updates, ranking factors and Search Engine Marketing Techniques
  • The candidate must be able to perform all off-page tasks successfully, including article/press release/directory submissions, RSS feeds, blog posts, social bookmarking and commenting on social networks.
  • Knowledge of basic on page SEO activities like meta tags, sitemap, header tags, URl optimization etc.
  • Should be good in writing descriptions and ads if required.
  • Sound knowledge of Google Analytics and webmaster tools required.
  • Sound Hands-on knowledge and understanding of reporting and content performance tracking
  • 4+year experience required.
Team Innofied