Mixpanel Push Notification Integration with Ionic


Push notification is one of the feature of smartphone that makes it more smart. A service that constantly feed us with information from variety of apps. From Facebook Mentions to Instagram tags, from email to system notifications -the daily dose of information is designed to keep us updated and increase productivity.

And when developers asked to give their take on push notifications they start looking for the best integrators. Mixpanel is one such, which developers use for push notification integration.

In previous blog, I have explained Mixpanel Library Integration with Ionic, So I assumed to set up my second approach of Mixpanel Library Integration for Push Notification.

Note:- To provide some background on how push notifications work in Mixpanel, push notifications are sent based on a user’s device token. This token is specific to a user’s device and app instance and required by Apple/Google to deliver a push notification. Without this token, you will not be able to send a push

For Push Notification service, you should follow the below steps carefully –

Step 1: Add phonegap-plugin-push in your app

Go to your project directory in terminal and run the following command

cordova plugin add phonegap-plugin-push --variable SENDER_ID="XXXXXXX"

Note:- SENDER_ID: Google Sender ID (12 digit number which project number of newly created project in Google Developer Console)

Step 2: Initialize the phonegap-plugin-push and register to receive device token or Push ID from GCM and APNS based on Android and iOS devices

So, to run blocks in app.js, write PushNotification.init() and PushNotification.on() function. Take a look my implementation app.js

angular.module('starter', ['ionic'])
.run(function($ionicPlatform) {
  $ionicPlatform.ready(function() {
      Intilialize the phonegap-plugin-push
    var push = PushNotification.init({
      "android": {
        "senderID": "XXXXXXXXXXXX" // project token number (12 digit)
      "ios": {
        "alert": "true",
        "badge": "true",
        "sound": "true"

     Register device with GCM/APNs
    push.on('registration', function(data) {
      // save device token in local storage
      (data.registrationId) && ($window.localStorage.registerPushId = data.registrationId) 



Step 3: Update Android GCM API Key and Apple Push Certificate to Mixpanel


For mixpanel, here is Apple’s guidemixpanel-notifications-key-set-up for creating a Universal Push Notification Client SSL Certificate that will work for development and production:

Before proceed to Step 4, Please keep in mind that we need a people profile with the associated device token in order to send a push notification. This requires calling identify to identify a specific user and then setting a people property for the device token.

If you create a people profile and set the appropriate devices property with the user’s device token, then we will be able to send a push notification to their device.

Step 4: Create a people profile and set the appropriate device property while registration of the user in app

    Send user profile to Mixpanel
    "$userId": 'user_identifier',
    "$first_name": 'first_name',
    "$last_name": 'last_name',
    "$email": '',

mixpanel.people.setPushId($window.localStorage.registerPushId, function() {
    console.log("success to set push id in mixpanel user specific console");
}, function() {
    console.log("error to set in mixpanel user specific console");

Step 5: Build and Run your App

If you start from scratch, then you just need to add platform, otherwise, first you remove platform and then add platform. Now, build your app and after that, install the app in your device by following process –

  1. Remove the old build from your iphone/Android
  2. Install the latest build in your device
  3. While you will do install app will ask for permission for push notification. Please allow this (iPhone)
  4. Login with your registered email. Then wait for a while before go to the next step; sometimes Mixpanel takes the time to update the device info.

Step 6: Send Push Notification based on user activity

Send Push Notification by following process –

  1.  Check Mixpanel > Explore section that, your account details section, you are logged in or not. Just to confirm before go into next step to test push notification.
  2. Send push notification from Mixpanel for testing account.

This is it. Hope it helps. Feel free to comment if you face any problem while integrating Push Notification Service with Mixpanel. Any suggestion for improvement will be appreciated.

Swarnendu De

Swarnendu is the Co-founder and Lead architect at Innofied. For the last seven years, he has been working with numerous JavaScript technologies including Backbone.js, Node.js, ExtJS, Sencha, and so on, and has developed more than 50 complex JavaScript-based applications thus far. He is the author of the book Backbone.js Patterns and Best Practices. Swarnendu regularly writes at his personal blog, Innofied Blog, the Tuts+ network, and provides support and assistance for JavaScript, Sencha and much more around the web. You can reach him through his website at or via Twitter at @swarnendude

Ready to talk to us? We’d love to hear you.

Note: We'll provide a fully signed NDA for your Project's confidentiality.