Tag: flipkart
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The Flipkart Slipup: Why Flipkart ditched its app only strategy for Flipkart Lite
A while back, I wrote an article for Apps Unveiled magazine. At the time, Flipkart was following in the footsteps of Myntra and sailing ahead with their plan of going app only. Admittedly, the concept looked revolutionary and also had the power to drive the Indian ecommerce business to new horizons. But in a span of few…