Latest Insights on App Development for Your Business-Innofied

Author: Swarnendu De

  • How To Implement In-App Route Planner Technology?

    In today’s world, technology speaks the last word. Without the support of applications, you cannot act smart to initiate a smooth day. An in-app route planner is an application-based technology that connects your destination to your recent location. Several companies design route planning apps, but only a few come up with an interesting outcome. People…

  • A Comprehensive Guide On P2P Payment App Development

    The Digital revolution has successfully touched almost all aspects of our lives, so how come something as essential as money gets left out? Consumer money evolved its form over the years, transitioning from paper notes and coins to plastic cash (bank cards) and further to digital wallets. The peer-to-peer money transfer app is the latest…

  • Ban On Chinese Apps And Its Impact On The Indian Startup Ecosystem

    In the backdrop of the current stand-off between Indian and Chinese troops along the Line of Actual Control (LAC) in Ladakh, the Government of India bans Chinese apps as a security measure against data theft. Internet Service Providers were asked to block an all total of 59 mobile apps of Chinese origin with effect from…

  • Wondering How To Measure App Success? Focus More On Real-Time Features

    As a developer and owner of any app, you might often wonder the most staggering question – how to measure app success once it is up and running. And most importantly, which features of my app are doing the good work they are intended for? In the following article, you will find out the answer…

  • How To Promote Your App With Tumblr And Reddit Marketing Strategies?

    When it comes to app promotion, platforms like Reddit and Tumblr are not the names that immediately come to the mind. Granted, they are not the traditional social media platforms used by businesses for promotion. For instance, smart entrepreneurs are now promoting their apps through Tumblr and Reddit marketing strategies and making it big in…

  • Pinterest App Promotion: 5 Tips And Tricks To Follow

    A lot of people underestimate Pinterest as a website and refuse to believe that it can contribute much to business promotions. It is a false notion. Pinterest app promotion can do wonders if utilized judiciously and effectively. Being basically a search engine, Pinterest can do wonders for you and your business app if you are…

  • Promote Your App Through Top Linkedin Marketing Strategies

    You drop the word ‘LinkedIn’ in any conversation around social media, and you can get two types of responses depending on the group you are with. If they are high-end corporates, you will get solemn nods. But if you are with young millennial people or Gen Z, what you will get can only be called…

  • 9 Powerful Strategies Of Twitter App Marketing

    Wracking your brains hard enough to think about the best strategies of Twitter app marketing? Well then, leave all your worries behind and go for these quick hacks that would prove to be the best to bag the viewers’ attention for your app.  You may be wondering why twitter would be an amazing place to…

  • Market Research For Startups: The Ultimate Way To Success

    For a startup, initial traction is crucial. It opens the door to more investment and growth opportunities. This initial traction is dependent on the product-market fit. If your product provides a solution to target customer’s problems, they would flock around you just to give the product a try.   To achieve that ideal product-market fit ( and…

  • 6 PR Campaign Strategies For Successful App Marketing

    Today’s world runs on good first impressions. It is extremely important for a product or service to be marketed in the right way to garner a favorable public opinion. Top companies around the world like Starbucks and Nike have successfully used creative PR campaign strategies to project their brand image in an attractive manner. In…